- Where is your website traffic coming from?
- What Web pages are visitors landing on the most?
- What percentage of previous visitors return to the site?
- How many visitors convert into customers?
As a website owner, you want these questions answered on daily bases, don’t you? And you want to use these answer to make intelligent decisions.
When you concentrate on volume, not quality of visitors to your website, sales suffers as a result. Website analytics take the mystery out of wondering who’s visiting your website, how they visited and why.
Why do business owners need to use web analytics?
The answer is simple – to make your website work its best for you.
A website is a marketing asset that needs to be leveraged to make more money for your business. Understanding the basics of web analytics will help you do just that.
What exactly can web analytics do?
In a nutshell, it explains what visitors do on your website, where they came from, what they looked at, the number of times they visited, and other such juicy bits of information. Connecting such pieces of information together can help determine how to make the best use of your online platform to meet your business’ goals.
The best way to use web analytics is to have highly measurable goals for your site and then measure them using web analytics.
Integrate your marketing tools with web analytics
As a business owner, you may be familiar with tools such as AdWords, HubSpot, Constant Contact, and MailChimp. You may be already using these tools. By integrating these tools into web analytics, it makes sure the channel-specific data such as open rates flows into web analytics, and you then don’t need to look at multiple tools to get your answers.
Effective websites use web analytics
In short, web analytics is the key smart business owners use to improve the effectiveness of their website. It’s a competitive world out there, and the big brands are already using web analytics every day to improve their bottom line. You should, too.
Our Solutions
Our Google Analytics Certified Professionals turn your raw visitor data into simple, easy to understand recommendations to guide your decision making process, optimize performance, lower marketing cost and increase conversion.
Whether you want your visitors to download your free eBook, complete your lead generation form or convert into paying customers, optimizing conversion rate with web analytics will ensure that every element of your website and your overall marketing strategy is in resonance to bring would-be customers closer to the desired outcome.
Why Our Web Analytics Service?
Predictive Opportunity Modeling
Edxtra predictive analytics encompasses techniques like data mining and gamification that analyze current and historical facts to make predictions about future growth.
Increase Conversion
Streamline website usability and increase conversions
Lower Costs
Optimize your marketing efforts based on our analysis to reduce costs and increase profit
Certified Experts
Our Web Analysts are accredited and experienced Certified Google Analytics experts
Web Analytics consulting Campaign Solutions
Edxtra Analytics Setup
Ideal for brands who require advanced features to be setup (real time tracking, heat mapping, surveys, advanced Google Analytics profiles and custom reporting etc.)
Edxtra Analytics Review
Essential for brands that need one time or ongoing review and audit of the performance of their website
This includes any of the following steps:
- Identification of conversion metrics
- Conversion Rate Optimization – CRO goal setting
- Analysis of existing conversion paths
- Backend analytics installation
- Split testing analysis and recommendations
Interested in optimizing your online marketing performance with Web Analytics? Give us a call: +2348184450903, +2348182460423, +2348168036464 or drop us an email.